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I didn't think this would happen. I sort of thought that
Lego's business model revolved around selling building plans for lego models, but apparently Lego does think that they sell the bricks and the plans should be for free. You can download recent
Lego model building plans from their website for free. I guess they figure that if they mix at least one special part into a kit, they will make the sell.
I really hope they succeed as I'm a big fan of Lego and I know they've been struggling. When I told people at the
recent NYC metaverse meetup about the
Mindstorms kit that Sifu-let 1.0 got for his birthday I could see them see all the possibilities for RL/SL mashups. (Unfortunately, the
Mindstorms is not mine to play with.)